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Case Study: High Liner Foods Reels In Competitive Edge With LANSA Solutions

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Downers Grove, Ill. — June 7, 2004 — High Liner Foods, Inc., a company founded in 1899 in Lunenberg, Nova Scotia, uses LANSA solutions to maintain the leading edge of its food manufacturing and processing business. High Liner’s products include High Liner®, Fisher Boy®, Gina Italian Village® and Floresta® food brands, which are shipped to most major retail chain stores in North America and to restaurants and institutions for food service throughout North America. The company has expanded to become one of North America's largest marketers of prepared frozen seafood and frozen pasta products.LANSA solutions have been a part of High Liner’s growth and restructuring for 14 years. Peter Burns, manager of application systems for High Liner, said, “When High Liner began its business, we supplied our own raw material from the Atlantic Ocean. Some years ago, we made the decision to sell our fishing fleet and purchase raw material from around the world. To do that, we had to look internally to determine what business changes would come about we asked, what will we need, what will we want, how will we change our business. LANSA let us focus on those business issues and hide the technical issues in the background.”High Liner began using LANSA for the iSeries in 1989 and has moved on to implementing LANSA for the Web, Visual LANSA, LANSA AS2 Direct and now LANSA Data Sync Direct. Burns said, “The big advantage of using all LANSA solutions is to keep a single skill set so we can deliver more solutions to the business. My team can use the same skill set for each new application. This allows us to concentrate on the business rather than spend time in training and solving technology issues. We are more in tune with the business functions and what our end-users need. The old adage about photos being worth a thousand words is true. By using LANSA solutions, we can build, model and prototype an application quickly. The business team can see what we’ve done, decide what they need and help to mold the prototype.”“It has been a pleasure to support High Liner Food’s business solutions for 14 years,” said Bill Hood, vice president of marketing for LANSA. “The relationship continues to grow with LANSA providing High Liner with ‘technology insurance.’ It’s customers such as this that allow LANSA to continue to develop new solutions and expand into new technologies.”High Liner has an Internet procurement system built with LANSA for the Web on an eServer iSeries 270 running OS400 V5R2. The main production machine is an 820 running OS400 V5R2. This procurement system uses Peoplesoft World as its core ERP system with LANSA applications specifically built for High Liner bolted on. This procurement system is key to High Liner’s business as it allows all members of the supply chain — suppliers, shipping companies and quality control personnel — to track orders, shipments and delivery dates in real-time. For example, a supplier in China may use a browser interface to determine what High Liner’s current needs are and let High Liner know what they will ship, and both companies may track the shipment’s progress through customs brokers and land conveyance.“For a company our size, we have been able to develop sophisticated solutions to solve our business problems with wide-spread user recognition of our IT support services. LANSA has been an important tool in our systems’ development arsenal for many years and is part of the reason we have been able to develop systems in a cost effective manner that fill the needs of our users, the operators of our businesses,” said Kelly Nelson, vice president, corporate services, and chief financial officer for High Liner Foods.“Having the LANSA tools allowed a group of people in the company the flexibility to develop a functional process for our particular situation. As a result we have more control of the supply chain and can devote more of our time to working with suppliers in the development of new product ideas which will help fuel the Company's growth, ” added Paul Snow, High Liner’s vice president, procurement.“We treat LANSA as a business partner, not just a supplier. LANSA helps us provide business solutions, not just technology solutions,” Burns concluded.About High Liner Foods High Liner Foods Incorporated is one of North America’s largest processors and marketers of prepared, value-added frozen seafood and pasta. High Liner’s branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Gina Italian Village®, Italian Village® and Floresta® labels and available in most grocery and club stores. The Company is also a major supplier of private label seafood products to North American food retailers and a food service supplier to restaurants and institutions. A publicly traded Canadian High Liner Foods Reels in Competitive Edge with LANSA Solutions company, High Liner's stock trades under the symbol HLF on the Toronto Stock Exchange. For more information visit www.highlinerfoods.comAbout []LANSA[]LANSA is a software company that helps customers enhance their business performance through the effective use of leading-edge technologies, services and solutions. LANSA’s products provide offerings in the areas of application development, e-business solutions, technology integration and data access. LANSA has evolved into a powerful family of products and solutions that support IBM iSeries, AS/400, Windows, UNIX and Linux platforms. Founded in 1987, LANSA has over 6,700 installations in more than 67 countries including e-business solutions for world-leading companies like Visa, Hershey Foods, General Electric Appliances and Dean Foods. For more information visit http://www.lansa.com or []click here![]
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