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  6. Insurance Sales Through Digital Channels Will Reach 25,000 Million Euros a Year in 2016

Insurance Sales Through Digital Channels Will Reach 25,000 Million Euros a Year in 2016

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  • A study made by the consulting firm shows for 2016 that the volume of policies through digital channels will double when compared to 2012.

  • Given this trend, the priority of European insurance companies is to get full visibility of their customers across all channels and optimize processes.

  • Tango/04, a leader in the financial sector, provides maximum visibility over the Online Services and Business Processes with its new product Alignia.

 

The global consulting firm Accenture, recently published a study that predicts that by 2016 the European insurance companies will record an increase in sales volume through digital channels. Following this premise, insurers are planning to increase at an average of 27 million euros its investment in the digital transformation of their sales and distribution departments.

 

According to the projections made by the 78 companies surveyed, policies sold through digital channels in 2016 represent an average of 18% of total new premiums, compared to 11% achieved in 2012.

 

However, 60% of companies surveyed confessed that they do not have a digital strategy that gives customers full visibility across all channels, or have one that does not cover the entire value chain of insurance (from the product creation and the insurance subscription to the settlement of claims and policies administration). Within the complexity that manifests the sector, insurers also identify limitations of their existing computer systems and their inability to react quickly.

 

This year, the Spanish company Tango/04 Computing Group, a leader in the development of monitoring software for IT and Business, launched Alignia, a revolutionary product that perfectly suits the needs of insurance companies and the expectations of growth of digital channels.

Under the "Extended Enterprise" concept, Tango/04 proposes a monitoring mode that lets you control every aspect of the company, without neglecting the connection with third parties such as customers, suppliers, distribution networks and business partners; so that problems with them don’t affect the company operations.

 

Alignia is comprised of four modules:

 

  • Alignia for Online Business Services: To prevent and identify problems in online transactions.

  • Alignia for Business Processes: To be aware of problems, bottlenecks and delays.

  • Alignia for Business Applications: To control all the technology that supports services and processes.

  • Alignia for Business Security: To identify security incidents and to make any impact on any service, process or infrastructure completely visible.

 

With the knowledge embedded in the product, Alignia gathers the experience of hundreds of deployments worldwide, allowing companies to achieve immediate results, without having to be an expert in monitoring.

 

Faced with an encouraging scenario in relation to digital channels, Alignia offers insurance companies and financial sector a great opportunity to grow their business steadily. International companies such as Reale, ING Nationale-Nederlanden, Helvetia, and MAPFRE Zurich, have already implemented Tango/04 solutions with very satisfactory results.

 

To learn more about how Alignia helps companies worldwide to manage and align their IT Departments with Business, visit http://www.tango04.com/alignia.

 

Read the full study here.

 

 

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