Adobe Systems Inc. today announced Adobe Creative Cloud, a radical new way of providing tools and services* that will change the game for creatives worldwide. A subscription-based offering, Adobe Creative Cloud is a hub for making, sharing and delivering creative work and it is centered around a powerful release of Adobe Creative Suite 6 software, packed with innovation across its industry-defining design, Web, video and digital imaging tools.

Adobe Creative Cloud Highlights

• Creative Cloud membership provides users with access to download and install every new Adobe CS6 application announced today and two new HTML5 products, Adobe Muse and Adobe Edge preview.
• Creative Cloud integrates Adobe’s creative tablet applications†, such as Photoshop Touch, into everyday work—seamlessly synchronizing and storing files in the cloud for sharing and access on any device.
• Creative Cloud members will be able to easily deliver mobile apps to iOS and Android marketplaces and publish, manage and host websites.
• Adobe Creative Cloud members will have access to application upgrades, including new CS point-product features, before they are launched as part of major CS updates, as well as inventive new products and services as they emerge.
• Adobe Creative Cloud membership is US$49.99 per month, with an annual contract. A special introductory offer of US$29.99 per month for CS3, CS4, CS5 and CS5.5 individual customers is also available.

“The urge to be creative is universal, and harnessing the creative spark – in everyone from school children to creative pros – has never been more important,” said Shantanu Narayen, president and chief executive officer, Adobe. “Wherever and whenever inspiration strikes, Adobe will be there to help capture, refine and publish your ideas.”

Creative Suite 6, Innovative HTML5 Tools Anchor Creative Cloud

• CS6 includes landmark releases of industry icons such as Adobe Photoshop CS6, Adobe InDesign CS6, Adobe Illustrator CS6, Adobe Dreamweaver CS6, Adobe Premiere Pro CS6, Adobe After Effects CS6, Adobe Flash Professional CS6 and more. With Creative Cloud membership, creatives can download and install all of the 14 new Adobe Creative Suite 6 applications.
• Creative Cloud membership also includes access to Adobe Muse and Adobe Edge preview, new tools for HTML5 design and development that demonstrate Adobe’s commitment to the latest Web standards.

Creative Cloud Links Adobe Touch Apps to CS6 Desktop Tools

• Adobe Creative Cloud integrates Adobe’s line of creative touch tools with CS6 desktop applications.
• Adobe Touch Apps bring professional-level creativity to tablet devices and address multiple areas of the creative process: image editing, ideation, sketching, mood board creation, website and mobile app prototyping, and the presentation of finished work.
• Photoshop Touch and Adobe Ideas have already proved runaway hits on the iPad and Android tablets. Three additional tools, available on Android today, will be coming to iPad soon: Adobe Collage, Adobe Debut and Adobe Proto.
• A new desktop app, Adobe Creative Cloud Connection, enables the syncing, sharing and storing of files across mobile devices and desktop.
• Creative Cloud membership includes up to 20GB of cloud storage, with additional storage purchase options coming soon.

Creative Cloud Publishing Services Streamline Website and App Creation

• Creative Cloud publishing services will include the ability to easily publish apps, magazines and catalogues to iPad, iPhone and Android devices.
• Members have immediate access to Adobe Typekit, the Web-based font library that pioneered the use of real fonts on websites, delivering more than 700 typefaces from leading foundries.
• New Web hosting capabilities, integrated as part of Adobe Creative Cloud membership, allow users to easily create and host high-impact websites. The Integration between Adobe Muse, Typekit and the Web hosting capabilities power a new simplified workflow for delivering high-impact websites.

Members Receive Ongoing Delivery of New Applications, Services and Features

Creative Cloud members will receive ongoing updates to Creative Suite applications as well as other new products and services as they emerge. Coming in the future to Adobe Creative Cloud are:

• Adobe Photoshop Lightroom 4, the desktop software tool that enables photographic perfection from shoot to finish; the first complete release of Adobe Edge, a ground-breaking HTML5 development tool; and Digital Publishing Suite Single Edition, the technology behind the delivery of digital magazines on iPad.
• Creative Cloud will also include training, support and community features that drive meaningful connections between creatives worldwide.

Adobe also announced Adobe Creative Cloud Student and Teacher Edition, and Adobe Creative Suite 6 Student and Teacher Edition for institutions, educators and students (see below).

Live Streamed Webcast

The launch event for Adobe Creative Cloud and CS6 will be streamed live began at 10 a.m. PT, April 23 at www.adobe.com/special/cs6/launch-event.html and will be available there as a continuous rebroadcast from 11 a.m.—4 p.m. PT on April 23. An on-demand version will be available at http://tv.adobe.com beginning April 24.

Pricing and Availability

Adobe Creative Suite 6 products and Adobe Creative Cloud are scheduled to be available within 30 days and can be pre-ordered now. Adobe Creative Cloud membership will be available to customers in 36 countries and in multiple languages. Pricing for Creative Cloud membership for individuals is $49.99 per month based on annual membership and $74.99 per month for month-to-month membership. A special introductory offer of $29.99 per month for CS3, CS4, CS5 and CS5.5 individual customers is also available. Learn more at www.adobe.com/go/creativecloud.

Adobe continues to offer 14 CS6 point-products as well as Adobe Creative Suite 6 Design & Web Premium ($1,899), Adobe Creative Suite 6 Design Standard ($1,299), Adobe Creative Suite 6 Production Premium ($1,899) and Adobe Creative Suite 6 Master Collection ($2,599) for purchase. Upgrade pricing is also available to eligible customers. Customers can purchase Creative Suite 6 via Adobe.com and through select retail, resellers and online stores. More information on product pricing is available at www.adobe.com/products/creativesuite.html.

Adobe Touch Apps can be purchased separately from the iTunes App Store‡ or Google Play for $9.99 each. Special offers for Adobe Touch Apps are available for customers who sign up for annual membership of Adobe Creative Cloud. For more details visit www.adobe.com/products/touchapps.

Milestone Adobe CS6 Release Delivers Major Innovations

Adobe also announced the ultimate toolkit for design, Web and video professionals with the unveiling of the Adobe Creative Suite 6 product line along with Adobe Creative Cloud. Powerful new releases of 14 CS6 applications and four Creative Suites – Adobe Creative Suite 6 Design & Web Premium, Adobe Creative Suite 6 Design Standard, Adobe Creative Suite 6 Production Premium, and Adobe Creative Suite 6 Master Collection – drive home Adobe’s continued innovation across creative markets. The new subscription-based offering, Adobe Creative Cloud, will provide users with the ability to download and install every Adobe CS6 application* being announced. Creative Cloud also integrates Adobe Touch Apps† into everyday work, introduces cloud-based sync and store capabilities, and powers the publishing of apps and high-impact Web experiences.

“Creatives get a ton of innovation across CS6, with milestone releases of all our flagship products,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “With CS6 and Creative Cloud, we’re also introducing new products, new mobile workflows and advanced publishing capabilities that show we are laser-focused on ensuring design, Web and video pros have everything they need for the delivery of high-impact content and apps.”

Major CS Upgrades and All-New Muse Anchor Landmark Launch for Designers

The performance and workflow enhancements in Adobe Photoshop CS6, Adobe Illustrator CS6 and Adobe InDesign CS6 will result in significant time savings for print, Web and mobile projects.

• In Photoshop CS6, designers will experience incredible performance, powered by the Adobe Mercury Graphics Engine, enabling near instant results from essential editing tools, including Liquify, Puppet Warp, Transform and Lighting Effects.
• Adobe has built on Photoshop’s breakthrough Content-Aware capabilities with advanced new Content-Aware Patch and Content-Aware Move features.
• Illustrator CS6 debuts a revamped modern interface, and features include a new image tracing engine, easy pattern creation and ability to apply gradients to strokes. The Mercury Performance System delivers speed and stability, including 64-bit support for Mac OS and Windows.
• InDesign CS6 continues to blaze a trail in publishing, streamlining the creation of multiple layouts from a single set of content with new Adaptive Design Tools – Alternate Layout, Liquid Layout, Content Collector Tools and Linked Content.
• A brand new application, Adobe Muse™, a radical tool that enables designers to create and publish HTML5 web sites without writing code, was also announced today.

Adobe Doubles-Down on HTML5 Tooling for Web Professionals

Innovative new workflows and capabilities across Adobe tools simplify the creative process for today’s Web designers, developers and interactive professionals.

• Web pros can conveniently integrate HTML5 animations, created with Adobe Edge preview, into their Dreamweaver projects, driving home Adobe’s leadership in tooling for the HTML5 Web standard.
• Adobe Dreamweaver CS6 addresses the challenge of responsive Web designs with the ability to build fluid grid layouts replacing the tedious manual process of creating and configuring separate CSS-based interfaces for phone, tablet and desktop.
• Through direct integration with Adobe’s recently announced PhoneGap Build service, Dreamweaver CS6 helps round out Web professionals’ skillsets and enables them to produce native mobile applications for multiple platforms.
• Adobe Flash Professional CS6 users can easily translate and transition their skills to HTML5 using the Flash Professional Toolkit for CreateJS. Flash Professional CS6 also helps designers create exciting and impactful gaming experiences and advancements include the ability to generate sprite sheets that improve workflows and performance.
• Pre-built native extensions and new packaging options, leveraging the latest Adobe Flash Player and AIR runtimes, help expand and ease app delivery to Android and iOS devices.

Production Premium CS6 Pushes Boundaries of Video Creativity

Redesigned by and for video editors, with major performance enhancements, the tools included in Adobe Creative Suite 6 Production Premium set a new standard in professional video.

• With dozens of new features, Adobe Premiere Pro CS6 is the hub of any professional video workflow, featuring a sleek new editing environment. The powerful Adobe Mercury Playback Engine now supports OpenCL on MacBook Pros.
• The most significant After Effects release in a decade, Adobe After Effects® CS6 is faster and more responsive than ever. With Global Performance Cache, previews are saved and ready to go – cutting the time spent bouncing between projects.
• New to Production Premium are Adobe Prelude™ CS6, which streamlines logging and ingest workflows in post-production, and Adobe SpeedGrade, which contains powerful finishing tools for film finishing and color grading.
• Adobe Audition® CS6 accelerates audio post-production: real-time clip stretching makes it simple to stretch clips to fit an edit; and Automatic Speech Alignment introduces a powerful new engine for automated dialogue analysis.
• A new third party API for hardware integration – Adobe Mercury Transmit – allows broadcast video monitoring to connect directly into the Mercury Playback Engine via third-party cards from AJA, Blackmagic Design and Matrox.

Adobe Unveils Faster, Feature-Packed Photoshop CS6 Versions

Adobe also announced Adobe Photoshop CS6 and Photoshop CS6 Extended software, major releases of the undisputed standard for professional digital imaging. Packed with new features and enhancements, the software includes groundbreaking innovations and unparalleled performance breakthroughs that expand the frontiers of imaging science, and deliver new levels of creativity and increased efficiency. Photoshop CS6 Extended integrates the state-of-the-art editing, compositing, and graphic design capabilities of Photoshop CS6, as well as advanced tools for 3D design*, image and video editing, and quantitative analysis which address the unique needs of the graphic design, video, Web, architecture, medical, manufacturing and engineering industries.

“Creativity is at the very center of our efforts–both in developing exceptional tools, and enabling our users to create beautiful imagery that stands out from the visual clutter around us,” said Winston Hendrickson, vice president products, Creative Media Solutions, Adobe. “Photoshop CS6 is unrivaled in capabilities and power and–as we have seen from the astonishing reception of our recent public beta–has once again captured the imagination of the worldwide creative community. ‘Photoshop magic’ is alive and well with CS6.”

Since Photoshop CS6 was released as a public beta on March 22 for Mac OS and Microsoft Windows platforms, there have been nearly one million downloads of the software worldwide – surpassing any public beta in Adobe’s history. With this launch, Photoshop CS6 and Photoshop CS6 Extended can be purchased as stand-alone applications, key components of the Adobe Creative Suite 6 family, and now as part of Adobe’s revolutionary Creative Cloud offering, also announced today.

Create with Imaging Innovation and Peak Performance

Photoshop CS6 and Photoshop CS6 Extended deliver unparalleled speed and power combined with the creative tools necessary to perform advanced image manipulation, design, motion?based content editing, and compositing. The software helps users to patch images with control for exceptional results; edit with real-time interactions and a fluid feel powered by the new Mercury Graphics Engine; easily edit video; perform automatic tone mapping and sharpening; and use improved design tools for better results with fewer steps. Creative customers will be able to take advantage of an efficient, modern UI that puts all focus on images, and sync settings and preferences for consistent workflows across multiple devices via Adobe Creative Cloud.

“Adobe Photoshop CS6 gives Trek powerful design tools to help bring our creative vision to a reality faster and with greater control than ever before. The responsiveness of the new Mercury Graphics Engine is simply breathtaking and being able to see the results instantaneously helps us keep to our extremely tight timelines," said Eric Lynn, creative director, Trek Bicycle. "We often work with large files that include more than 500 layers and being able to search them all – and continue working while saving a large document – is invaluable to our workflow and a huge time saver for us.”

Photoshop CS6 features include:

• Content-Aware Patch – Allows greater control by letting users choose the sample area used to create a patch.
• Adobe Mercury Graphics Engine – Takes advantage of the graphics processing unit in modern hardware to speed up imaging and editing tasks, and process large images faster.
• New and Re-engineered Design Tools – Type styles enable consistent formatting; vector layers apply strokes and add gradients to vector objects; custom strokes and dashed lines are easily created; quick layers search and more.
• Intuitive Video Creation – The full range of familiar Photoshop tools and an intuitive set of new video tools to create and enhance any video clip.
• Blur Gallery – A simple new interface with on-image and in-context controls allows users to quickly create photographic blur effects including tilt-shift effects, blur everything with one focal point, or vary the blurriness between multiple focal points.

Photoshop CS6 Extended includes all Photoshop CS6 features and:

• Mercury Graphics Engine for 3D – Increased power and speed via engine optimized for 3D imaging.
• New 3D Controls – UI improvements for more efficient 3D workflows.
• New 3D Effects – Reflections and “drag-able” shadows to enhance images.

Adobe Offers K-12 Licensing Model and Special Education Pricing on Creative Cloud and Creative Suite 6

Adobe also announced Adobe Creative Cloud Student and Teacher Edition, and Adobe Creative Suite 6 Student and Teacher Edition for institutions, educators and students. The new release and supporting educational resources help K-12 and higher education institutions enhance teaching and learning, and better prepare students for their future careers.

“We are now in the era of the ‘3Cs’ – creativity, communication and collaboration – driven by how digital media is revolutionizing teaching and learning,” said Jon Perera, vice president of worldwide education, Adobe. “Adobe Creative Cloud and CS6 applications make it easier for educators to create and deliver stunning digital education content across devices, cloud, and social platforms.”

In addition to 14 new CS6 point products and four Creative Suite editions, Adobe is now delivering its first cloud offering for students and educators. Adobe Creative Cloud is a hub where students and educators can explore, share and deliver creative content using any of the Adobe Creative Suite 6 desktop applications, also announced today (see separate releases), as well as new tools for HTML5 such as Adobe Muse and Adobe Edge preview. By offering integration with Adobe Touch Apps*, headlined by Photoshop Touch, Adobe Creative Cloud enables new mobile workflows, from ideation to publishing, that bring the power of Adobe innovation to the classroom via iPad and Android tablets.

More than 100 education institutions worldwide participated in the beta program for CS6 and Creative Cloud, including Lake City High School, The Academy of Art, Rochester Institute of Technology and Carnegie Mellon University. According to David Holzemer at Carnegie Mellon University e-learning and media design, “Adobe Creative Suite 6 software is a real game changer for us. The new Mercury Graphics Engine running at 64-bit will cut my production time in half and time is always critical for a very small staff serving such a large institution. Adobe Creative Suite 6 is invaluable to my e-learning team.”

Prepare Students for Careers

With new capabilities designed to help students across all disciplines create stunning digital content that stands out, Adobe Creative Suite 6 helps give students the ability to learn the skills needed in today’s competitive workforce:

• Gain digital content creation skills across video, animations, 3D and photos with major updates to Adobe Photoshop CS6, Adobe Premiere Pro CS6, Adobe After Effects CS6, and Adobe Audition CS6. With the new Adobe Photoshop CS6, students can express themselves by leveraging the powerful new 3D and video editing tools for media they have captured across multiple devices.
• Create on virtually any device with Adobe Creative Cloud Connection which enables the syncing, sharing and storing of files from Adobe Touch Apps for download and use with CS6 desktop products. For example, educators and students can work with a file in Photoshop Touch on iPad and use Adobe Creative Cloud to sync and share that file on the desktop for refinement using Photoshop CS6.
• Get noticed with multimedia-rich portfolios, websites and applications. Adobe InDesign CS6 extends its lead in digital publishing, streamlining the creation of multiple layouts from a single set of content, helping to deliver interactive campus publications for iPad, Kindle Fire and Android devices. Adobe Dreamweaver® CS6 helps enable students to create high-impact school or personal websites.

Engage Students, Empower Faculty and Advance Teaching

The new Creative Suite 6 release gives faculty and students the tools to easily visualize, understand, and communicate information in creative ways across print, Web, video, and mobile devices.

• Create digital education content ranging from digital storytelling for history and languages, gaming and animations for math, to data visualization in the sciences – all in a way that helps engage students and creates rich learning experiences. CS6 provides the features and flexibility to produce interactive presentations and explore the boundaries of creativity and critical thinking.
• Expand the delivery of education content with multi-screen publishing across multiple platforms and devices using HTML5 and the very latest standards for Web, mobile, e-books, and tablets.
• Help improve productivity and efficiency in the classroom with simplified workflows, speed and performance enhancements, and a new, more intuitive user interface across the CS6 product set.
• Empower educators with ISTE-aligned curricula with the release of three newly-updated, year-long, project based curricula for graphic design and print production, Web design and development, and video production. These curricula are available on the Adobe Education Exchange, along with resources from the education community.

Certify industry-centric technical and communication skills with Adobe certifications. More than 300,000 students worldwide have been certified through the Adobe Certified Associate examination. With CS6, Adobe and CertiPort are offering new, updated curricula and certification for this major release. Educators and students can get certified for both entry-level skills as an Adobe Certified Associate (ACA), and professional-level skills as an Adobe Certified Expert (ACE).

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*Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require registration and agreement to additional terms and Adobe's online privacy policy <http://www.adobe.com/misc/privacy.html> . The applications and online services are not available in all countries or languages, and may be subject to change or discontinuation without notice. Additional fees or membership charges may apply.

†Mobile and tablet applications require a separate download and agreement to additional terms. Additional fees or subscription charges may apply. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice.

‡Subject to Apple’s current requirements and approval.

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