IBM Marketing Cloud changes the way that marketers engage with customers through cloud-based marketing automation:
- Faster time to achieve return on investment through a cloud-based, digital marketing platform
- Flexible marketing database to create a single view of the customer
- Sophisticated interaction engine to automate consistent cross-channel experiences
- Purpose-built analytics that drive better marketing decisions and deeper customer engagement
- Flexible integration framework that supports click to connect integration with customer data sources and other applications
Find out more here.
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