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IBM Digital Analytics Suite Delivers Entitlement to Four Add-On Digital Analytics Services

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IBM® Digital Analytics Suite, a new offering, provides consolidated entitlement to four of the most popular add-on Digital Analytics services. Specifically, Digital Analytics Suite includes a subscription to IBM LIVEmail, IBM Lifecycle, IBM Digital Data Feed, and IBM Multichannel Analytics. This powerful suite of digital marketing and analytics services delivers capabilities to help organizations design and execute better email marketing campaigns, understand how site visitors progress through value added digital milestones over time, extract Digital Analytics data for use internally or externally, and the ability to extend the Digital Analytics data model through the importation and joining of external data to the Digital Analytics data model.

 

Digital Analytics Suite is only available for clients subscribed to IBM Customer Experience Analytics.

 

IBM LIVEmail

IBM LIVEmail is a closed-loop email marketing system that enables users to leverage detailed site visitor and customer behavioral data to create highly targeted email campaigns. Major email service providers have linked with IBM LIVEmail to deliver highly relevant emails.

 

IBM Lifecycle

IBM Lifecycle is a customer milestone visualization and analysis tool that helps online marketers track and understand how customers progress through long-term lifecycles. This, in turn, helps marketers understand what makes customers buy more or visitors engage more. It provides customer milestone reporting that gives marketers more effective tools to cultivate high-value customers (for example, shoppers to one-time buyers to two-time buyers to three-time to five-time buyers, and so on). IBM Lifecycle helps tailor marketing initiatives to each customer segment and analyzes effectiveness of campaigns that best move customers to higher value segments.

 

IBM Digital Data Feed

IBM Digital Data Feed is an export service that provides daily, customized data collected in Digital Analytics. The kind of data users can choose are Page Views, Orders, Registrations, Site Promotions, Conversion Events, Cart Abandons, and so on.

 

IBM Multichannel Analytics

IBM Multichannel Analytics allows marketers to import offline sales and registration data to augment online visitor profiles for additional segmentation and analysis. With IBM Multichannel Analytics, marketers can understand the cross-channel influence of both online and offline marketing programs in order to optimize the customer experiences in all channels.

 

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