IBM® Digital Analytics Suite, a new offering, provides consolidated entitlement to four of the most popular add-on Digital Analytics services. Specifically, Digital Analytics Suite includes a subscription to IBM LIVEmail, IBM Lifecycle, IBM Digital Data Feed, and IBM Multichannel Analytics. This powerful suite of digital marketing and analytics services delivers capabilities to help organizations design and execute better email marketing campaigns, understand how site visitors progress through value added digital milestones over time, extract Digital Analytics data for use internally or externally, and the ability to extend the Digital Analytics data model through the importation and joining of external data to the Digital Analytics data model.
Digital Analytics Suite is only available for clients subscribed to IBM Customer Experience Analytics.
IBM LIVEmail
IBM LIVEmail is a closed-loop email marketing system that enables users to leverage detailed site visitor and customer behavioral data to create highly targeted email campaigns. Major email service providers have linked with IBM LIVEmail to deliver highly relevant emails.
IBM Lifecycle
IBM Lifecycle is a customer milestone visualization and analysis tool that helps online marketers track and understand how customers progress through long-term lifecycles. This, in turn, helps marketers understand what makes customers buy more or visitors engage more. It provides customer milestone reporting that gives marketers more effective tools to cultivate high-value customers (for example, shoppers to one-time buyers to two-time buyers to three-time to five-time buyers, and so on). IBM Lifecycle helps tailor marketing initiatives to each customer segment and analyzes effectiveness of campaigns that best move customers to higher value segments.
IBM Digital Data Feed
IBM Digital Data Feed is an export service that provides daily, customized data collected in Digital Analytics. The kind of data users can choose are Page Views, Orders, Registrations, Site Promotions, Conversion Events, Cart Abandons, and so on.
IBM Multichannel Analytics
IBM Multichannel Analytics allows marketers to import offline sales and registration data to augment online visitor profiles for additional segmentation and analysis. With IBM Multichannel Analytics, marketers can understand the cross-channel influence of both online and offline marketing programs in order to optimize the customer experiences in all channels.
Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.
IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn:
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