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IBM Social Merchandising V1.0

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IBM Social Merchandising V1.0 is a business analysis solution that helps retailers and their consumer products partners activate the power of social data insights for use in deciding important product merchandising and marketing strategies.

 

IBM Social Merchandising V1.0 delivers powerful social insights to retail and consumer products leaders to improve merchandising and marketing decision making. Social Merchandising applies advanced analytics to a vast amount of unstructured social data and surfaces key consumer attitudes that impact customer satisfaction and loyalty.

 

The solution:

  • Presents social sentiment learnings, trends, and other metrics from selected sources such as Twitter or online product reviews
  • Provides a robust picture of customer perceptions related to attributes such as quality, convenience, and price
  • Uncovers changes in consumer sentiment to help discover and prioritize emerging insights
  • Helps identify what consumers are saying about items in the existing product offering

 

Find out more here.

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service.

For more information, visit: www.ibm.com.

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