Cognos, the world leader in business intelligence and performance management solutions, and salesforce.com, the technology and market leader in on-demand business services, today announced two initiatives to provide joint customers with a more complete and consistent view of enterprise information for making better business decisions and driving improved performance.
Cognos has joined salesforce.comÆs AppExchange, the first on-demand directory and sharing service for business applications. With Cognos 8 Business Intelligence (BI) now listed on AppExchange, Salesforce Winter Æ07 customers will be able to learn how the zero-footprint, enterprise-class reporting and analysis capabilities can enable them to gain greater insight and understanding into sales and marketing initiatives. This announcement supports Cognos' vision of pervasive BI, making BI accessible to more people and enabling higher adoption of business intelligence for enhanced decision making and improved organizational performance. CognosÆ BI solution delivers easy-to-use BI with the right context, through familiar interfaces, at the right time. Now a new class of users, salesforce.com customers, can leverage a complete and proven BI solution to extend the value of information across the organization and gain answers to new business questions in the context of other corporate information.
In addition, Cognos announced the Cognos Data Adapter for Salesforce, which will provide both Salesforce and Cognos 8 BI customers with direct access to Salesforce data, and the ability to capture Salesforce information over time and combine it with other historical and transactional data from across the organization. As a result, decision makers at all levels will gain a more complete, consistent view of enterprise information from a single, complete BI solution. In addition, Cognos and salesforce.com customers will be able to view and interact with enterprise BI information within the context of familiar environments, including the enterprise portal, Microsoft Office, enterprise search, and mobile devices.
ôBoth Cognos and salesforce.com provide the foundation for our global sales and marketing effectiveness program,ö said Joe Demmler, vice president, marketing operations, Aon Corporation, a leading provider of risk management services, insurance and reinsurance brokerage and human capital consulting services. ôUsing Cognos 8 BI for sales and marketing reporting against Salesforce and our marketing automation tools, Aon gains a complete view of program effectiveness worldwide. With Cognos, we can turn vast amounts of data into actionable information and drive more effective sales and marketing performance throughout the organization.ö
ôSalesforce.com customers can use the AppExchange to choose from more than 500 on-demand business applications to help maximize the value of their CRM implementation,ö said Matt Holleran, vice president, AppExchange partners, salesforce.com. ôThrough our partnership with Cognos, our enterprise customers, such as Aon Corporation, can capture the power of Cognos 8 BI and integrate BI and performance management with the Salesforce suite of on-demand CRM applications. This will ultimately help our customers achieve greater success while increasing their return on investment in both Cognos and salesforce.com solutions.ö
ôOur mandate is to help organizations worldwide improve and drive performance,ö said Dave Laverty, chief marketing officer and senior vice president, Cognos. ôWith this announcement, Cognos is extending its commitment to our customers by expanding the breadth of our offering to reach Salesforce information, and offering salesforce.com customers access to the most complete, flexible, and robust reporting, analysis, dashboarding, scorecarding, and event management solution. Cognos 8 BIÆs powerful capabilities will help joint customers across multiple industries access important information and extend user reach to relevant information anytime, anywhere including mobile devices. In this way, we jointly enable delivery of sales and marketing reports and analysis, providing the balance of data from historical data warehouses and transactional systems to provide greater insight into trends and performance against strategic objectives.ö
As a single Web services-based product that easily integrates into existing infrastructures with multiple systems and data sources, including Salesforce data, Cognos 8 BI is a robust technology foundation for BI standardization and performance management across all user communities in an organization. Cognos 8 BI is one of more than 500 applications now available on the salesforce.com AppExchange, the worldÆs first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange. The Cognos Data Adapter for Salesforce will be available in the first half of 2007.
Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.
Cognos 8 BI for AppExchange is one of more than 500 applications that are now available on salesforce.comÆs AppExchange, the worldÆs first on-demand application directory, found at http://www.salesforce.com/appexchange.
The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The companyÆs Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the worldÆs first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.comÆs world-class training, support, consulting and best practices offerings.
As of October 31, 2006, salesforce.com manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
About Cognos
Cognos, the world leader in business intelligence and performance management solutions, provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance.
Cognos brings together technology, analytical applications, best practices, and a broad network of partners to give customers a complete performance system. The Cognos performance system is an open and adaptive solution that leverages an organizationÆs ERP, packaged applications, and database investments. It gives customers the ability to answer the questions -- How are we doing? Why are we on or off track? What should we do about it? û and enables them to understand and monitor current performance while planning future business strategies.
Cognos serves more than 23,000 customers in more than 135 countries, and its top 100 enterprise customers consistently outperform market indexes. Cognos performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com.
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