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CYBRA Partners with Life IT to Distribute Products in Europe and UK

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Life IT is a supplier of software, technology, and IT support in the retail, banking, and manufacturing sectors and will now distribute MarkMagic and EdgeMagic across European and UK markets.

CYBRA Corp.  the developer of MarkMagic Bar Code Labels, RFID Tags, Electronic Forms, Software, report writing and EdgeMagic Integrated RFID Control Software, has appointed Life IT as a reseller and development partner. Life IT will resell CYBRA’s product suite and integrate bar code and RFID technology for supply chain and warehouse management customers across the UK, Finland, Sweden, Holland and Germany. The IT supplier firm recently purchased PSS (Professional Software Solutions), a software distributor for IBM midrange systems, in an effort to grow its customer base and expand its range of services. Life IT specializes in IBM business software for companies with 100 to 10,000 employees, and offers software solutions for all computing environments, with a special emphasis on the IBM System i, iSeries and AS/400 platforms. 

With headquarters in Wilmslow, UK, Life IT focuses on support and consultancy for key technologies within the IBM and Microsoft portfolios. As an IBM Premier Business Partner, Life IT extends its core System i and Domino services with IBM hardware and software licensing, renewals and replacement. Its  IBM Premier Business Partner status makes it particularly qualified to distribute MarkMagic and EdgeMagic software.

"We are excited to have Life IT join us as an international MarkMagic distributor," says Harold Brand, CYBRA president. "We believe their strong presence in Europe, along with their deep understanding of the iSeries platform and their proven integration expertise will open up many new opportunities to expand the use of CYBRA's products in Europe and the UK."

“The acquisition means we will be able to offer everything a customer needs to implement identity technology including bar code scanners, RFID readers, printers, and bar code labels for a wide range of applications such as asset tracking, stock control, compliance, and time and attendance,” explains Jill Sherratt, chief executive, Life IT.

Life IT Limited is located at 2 The Beeches Beech Lane, Wilmslow, Cheshire SK9 5ER. The telephone number is +44 (0)1625 547979 and the fax number is +44 (0)1625 548112. The company's e-mail address is This email address is being protected from spambots. You need JavaScript enabled to view it. and the web site is http://www.lifeit.co.uk/

CYBRA Corporation is a leader in bar code and RFID technology serving customers in a wide range of industries.

MarkMagic® Bar Code Labels, RFID Tags and Forms Software empowers customers to design virtually any type of Auto-ID document – labels, forms, RFID tags, tickets, etc. – and print them on hundreds of types of general and specialized printers from laser to thermal to automated applicators.

CYBRA’s Edgefinity IoT®, (formerly EdgeMagic) is a platform for rapidly building integrated applications that locate objects and people using RFID, RTLS and other tracking technologies. Edgefinity IoT provides customers with the ability to quickly implement EPC (Electronic Product Code) compliance systems, as well as RFID track and trace applications.  In addition to traditional passive RFID applications, the newly released, fully redesigned software, can be used as an all-in-one rules driven solution for the safety and security of people and assets. 

CYBRA software solutions run on all major computing platforms, including Microsoft Windows, Linux, Unix, cloud and IBM Power Systems (System i, iSeries, AS/400, AIX).  CYBRA Corporation is located at 28 Wells Avenue, i.park Building #3, Yonkers, NY 10701. Product information is available toll free at 1-800-CYBRA-88. CYBRA is represented by a network of value added resellers throughout the United States and sales and support offices overseas. To request information via e-mail, write to: This email address is being protected from spambots. You need JavaScript enabled to view it.

To learn more about MarkMagic visit cybra.com.


 

 

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