22
Sun, Dec
3 New Articles

IBM's Strategy for Mid-Market Organizations: Part 7

Analysis of News Events
Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

Two weeks ago, IBM made its usual grand entrance at the LinuxWorld conference and exposition by bringing several of its largest servers running everything from firewalls to full-blown ERP systems on Linux. In the process, the computer giant made some important points about the role of Linux in its overall strategy for mid-market organizations.

For the second LinuxWorld in a row, IBM showcased its largest iSeries server to demonstrate how it could flexibly manage multiple Linux applications in logical partitions. There was also a zSeries 800 Dedicated Linux Server, two large pSeries boxes, and a 48-node cluster of xSeries servers. On the software side, IBM demonstrated Linux-based products from all four of its software families--WebSphere, DB2, Lotus, and Tivoli--to promote the idea that it has an integrated, end-to-end set of middleware and management tools for the operating system.

What I found most interesting about this LinuxWorld, however, was IBM's choice of the executive to send as its keynote speaker: Doug Elix, the General Manager of IBM Global Services (IGS). As you might know, IGS is the division that is in charge of IBM's computing utility (or as IBM likes to call them, e-business on demand) services. As such, I hoped that Elix would speak about the role of Linux in a future where most companies rely on utilities for much of their IT capacity. Fortunately, he did not disappoint me. Of the four reasons Elix cited as why IGS is committed to Linux, the last one was that it is "...becoming the operating system of choice for next-generation computing models, like the grid."

IBM believes that a new computing model is emerging in which utilities will deliver commercial IT services over the Internet via Web services technologies. As I explained in Part 3 of this article series, however, this Internet-based model has a long way to go before it is as fast, reliable, and manageable as a private network. That's why IBM is promoting grid technologies that can, as Elix put it, transform the Internet from "a passive library...into a living, interactive, interconnected, virtual supercomputer."

To transform something as massive as the Internet into the medium for computing utilities, however, IBM needs help from a huge and highly enthusiastic developer community. Since the Internet depends on open standards for its very existence, that developer community must also adhere to open standards. Clearly, the Linux community is the perfect fit for this task, and that is one of the most important reasons why IBM is courting that community.

While Elix and the rest of IBM's senior executive team would never say this in public, the company intends to dominate the utility computing model like Microsoft has dominated the client/server model. For years, IBM has been studying Microsoft to understand how it came to lead the client/server revolution and, in the process, replaced IBM as the standard bearer for an entire generation of IT technologies. It now understands that to successfully dominate a computing paradigm, an IT vendor must follow Microsoft's example by doing two things:

  • Owning or having significant control over the standards for an entire software stack, including the operating system, network services, systems management, middleware, database, and development tools
  • Gaining the fervent support of a massive developer community that continually builds on the stack

With these objectives in mind, IBM went out to control a software stack and recruit a developer community. It knew that it would have to base its stack on widely accepted standards if it was to recruit a large developer community, so it embraced Java and won over the developer community in the process. Then, it invested heavily in Linux. In the process, it has won significant control over one thing that the Java community couldn't give it: an operating system. Now, IBM is working with the Java and Linux communities to build an end-to-end, grid-enabled software stack on Linux that is peppered with IBM products and technologies. Such a stack would rival that of Microsoft's in its integration, its support for Web services, and the power of its development tools. At the same time, it could be more scalable and cost-effective than anything Microsoft offers.

In short, IBM has embraced Linux not because it wants to hurt Microsoft but because it wants to become the next Microsoft or, in its thinking, return to being the dominant IT vendor that it was in the in 1960s and 1970s. For IBM, Linux represents two things: a vital piece in a grid-ready software stack and a development community that can help it build that stack. When the utility computing wave hits the market, it intends to be the vendor with the ideal hardware and software platform to ride that wave. As that wave is building, IBM has no problem supporting the Windows stack with its servers and middleware. Indeed, by doing so, IBM believes it will be in the best position to migrate customers from Windows to its Linux-based stack when they decide to do so. The computer giant is content to wait for that to happen, for it believes that computing trends are on its side. Just as Microsoft took computing workloads away from IBM one Windows server at a time, IBM it will take those workloads back one Linux server partition at a time.

Does this mean that IBM intends to move all of its mid-market customers to Linux as part of its long-term strategy? Not at all. IBM will continue to support its existing operating systems by enabling them to deliver Web services and participate in computing grids. However, it will position its middleware running on Linux as the ideal platform for workloads that leverage the utility computing model. If it succeeds in that positioning, chances are good that the utilities that provide your company with IT capacity will be running on Linux servers and software that have IBM written all over them.

Lee Kroon is a Senior Industry Analyst for Andrews Consulting Group, a firm that helps mid-sized companies manage business transformation through technology. You can reach him at This email address is being protected from spambots. You need JavaScript enabled to view it..

BLOG COMMENTS POWERED BY DISQUS

LATEST COMMENTS

Support MC Press Online

$

Book Reviews

Resource Center

  • SB Profound WC 5536 Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application. You can find Part 1 here. In Part 2 of our free Node.js Webinar Series, Brian May teaches you the different tooling options available for writing code, debugging, and using Git for version control. Brian will briefly discuss the different tools available, and demonstrate his preferred setup for Node development on IBM i or any platform. Attend this webinar to learn:

  • SB Profound WP 5539More than ever, there is a demand for IT to deliver innovation. Your IBM i has been an essential part of your business operations for years. However, your organization may struggle to maintain the current system and implement new projects. The thousands of customers we've worked with and surveyed state that expectations regarding the digital footprint and vision of the company are not aligned with the current IT environment.

  • SB HelpSystems ROBOT Generic IBM announced the E1080 servers using the latest Power10 processor in September 2021. The most powerful processor from IBM to date, Power10 is designed to handle the demands of doing business in today’s high-tech atmosphere, including running cloud applications, supporting big data, and managing AI workloads. But what does Power10 mean for your data center? In this recorded webinar, IBMers Dan Sundt and Dylan Boday join IBM Power Champion Tom Huntington for a discussion on why Power10 technology is the right strategic investment if you run IBM i, AIX, or Linux. In this action-packed hour, Tom will share trends from the IBM i and AIX user communities while Dan and Dylan dive into the tech specs for key hardware, including:

  • Magic MarkTRY the one package that solves all your document design and printing challenges on all your platforms. Produce bar code labels, electronic forms, ad hoc reports, and RFID tags – without programming! MarkMagic is the only document design and print solution that combines report writing, WYSIWYG label and forms design, and conditional printing in one integrated product. Make sure your data survives when catastrophe hits. Request your trial now!  Request Now.

  • SB HelpSystems ROBOT GenericForms of ransomware has been around for over 30 years, and with more and more organizations suffering attacks each year, it continues to endure. What has made ransomware such a durable threat and what is the best way to combat it? In order to prevent ransomware, organizations must first understand how it works.

  • SB HelpSystems ROBOT GenericIT security is a top priority for businesses around the world, but most IBM i pros don’t know where to begin—and most cybersecurity experts don’t know IBM i. In this session, Robin Tatam explores the business impact of lax IBM i security, the top vulnerabilities putting IBM i at risk, and the steps you can take to protect your organization. If you’re looking to avoid unexpected downtime or corrupted data, you don’t want to miss this session.

  • SB HelpSystems ROBOT GenericCan you trust all of your users all of the time? A typical end user receives 16 malicious emails each month, but only 17 percent of these phishing campaigns are reported to IT. Once an attack is underway, most organizations won’t discover the breach until six months later. A staggering amount of damage can occur in that time. Despite these risks, 93 percent of organizations are leaving their IBM i systems vulnerable to cybercrime. In this on-demand webinar, IBM i security experts Robin Tatam and Sandi Moore will reveal:

  • FORTRA Disaster protection is vital to every business. Yet, it often consists of patched together procedures that are prone to error. From automatic backups to data encryption to media management, Robot automates the routine (yet often complex) tasks of iSeries backup and recovery, saving you time and money and making the process safer and more reliable. Automate your backups with the Robot Backup and Recovery Solution. Key features include:

  • FORTRAManaging messages on your IBM i can be more than a full-time job if you have to do it manually. Messages need a response and resources must be monitored—often over multiple systems and across platforms. How can you be sure you won’t miss important system events? Automate your message center with the Robot Message Management Solution. Key features include:

  • FORTRAThe thought of printing, distributing, and storing iSeries reports manually may reduce you to tears. Paper and labor costs associated with report generation can spiral out of control. Mountains of paper threaten to swamp your files. Robot automates report bursting, distribution, bundling, and archiving, and offers secure, selective online report viewing. Manage your reports with the Robot Report Management Solution. Key features include:

  • FORTRAFor over 30 years, Robot has been a leader in systems management for IBM i. With batch job creation and scheduling at its core, the Robot Job Scheduling Solution reduces the opportunity for human error and helps you maintain service levels, automating even the biggest, most complex runbooks. Manage your job schedule with the Robot Job Scheduling Solution. Key features include:

  • LANSA Business users want new applications now. Market and regulatory pressures require faster application updates and delivery into production. Your IBM i developers may be approaching retirement, and you see no sure way to fill their positions with experienced developers. In addition, you may be caught between maintaining your existing applications and the uncertainty of moving to something new.

  • LANSAWhen it comes to creating your business applications, there are hundreds of coding platforms and programming languages to choose from. These options range from very complex traditional programming languages to Low-Code platforms where sometimes no traditional coding experience is needed. Download our whitepaper, The Power of Writing Code in a Low-Code Solution, and:

  • LANSASupply Chain is becoming increasingly complex and unpredictable. From raw materials for manufacturing to food supply chains, the journey from source to production to delivery to consumers is marred with inefficiencies, manual processes, shortages, recalls, counterfeits, and scandals. In this webinar, we discuss how:

  • The MC Resource Centers bring you the widest selection of white papers, trial software, and on-demand webcasts for you to choose from. >> Review the list of White Papers, Trial Software or On-Demand Webcast at the MC Press Resource Center. >> Add the items to yru Cart and complet he checkout process and submit

  • Profound Logic Have you been wondering about Node.js? Our free Node.js Webinar Series takes you from total beginner to creating a fully-functional IBM i Node.js business application.

  • SB Profound WC 5536Join us for this hour-long webcast that will explore:

  • Fortra IT managers hoping to find new IBM i talent are discovering that the pool of experienced RPG programmers and operators or administrators with intimate knowledge of the operating system and the applications that run on it is small. This begs the question: How will you manage the platform that supports such a big part of your business? This guide offers strategies and software suggestions to help you plan IT staffing and resources and smooth the transition after your AS/400 talent retires. Read on to learn: