Key Information Systems, a leading technology firm in the western United States, announced its second consecutive year as a sponsor of the Nissan Open Presented by Countrywide golf classic taking place Feb. 15-18, 2007 at the beautiful Riviera Country Club in the Pacific Palisades area of Los Angeles. As an official 2007 Nissan Open tournament sponsor, Key anticipates contributing $25,000 to this venerable golf charity event, the oldest civic-sponsored event on the PGA Tour started in 1926 by the Los Angeles Junior Chamber of Commerce. Key joins other top technology companies including IBM, Xerox, Canon and Verizon as an event sponsor.
Key and its guests will again this year have a dramatic vantage point as a sponsor at the 17th Green Panorama Suite offering a unique view of the 17th green hole well as RivieraÆs historic 18th hole tee box. The par-5 17th hole at the Riviera Country Club is the longest hole on the course at 576 yards, with a beautiful fairway approach requiring two long shots to put players in position for a possible birdie. A two-tiered green sloping back-to-front renders all downhill putts treacherous at best. Dramatic birdie action is frequent as the leaders deal with the stress of the final holes and vie for a $5.2-million purse. The 17th hole presents players with a last gasp opportunity to make a move on the leader board and clinch the tournament. KeyÆs suite features grandstand seating, television displays and hospitality table seating, with complementary food and beverages. KeyÆs guests will also have access to the Champions Club in the main clubhouse with hilltop views of the course, including the first tee and putting greens.
As it did last year, Key has engaged several of its strategic technology business partners as co-sponsors for the event. This year, KeyÆs co-sponsors include AVNET, IBM Tivoli Software, Q4bis and Marathon Technologies.
ôOur first-time sponsorship at the 2006 Nissan Open exceeded our expectations,ö stated Pete Elliot, Director of Marketing for Key Information Systems. ôIt was all for a very worthwhile cause as a significant extension of our commitment to community involvement. And it delivered the positive visibility among our clients and partners that we had hoped for. We are looking forward to an even stronger experience for Key and our co-sponsors this year.ö
ôOn behalf of the Los Angeles Junior Chamber of Commerce and the Nissan Open, we look forward to another successful tournament and appreciate the continued support of Key Information Systems as one of our premier sponsors,ö said Nissan Open Tournament Director Tom Pulchinski.
All bottom-line proceeds from the Nissan Open are used by the Los Angeles Junior Chamber of Commerce in fulfilling its mission to serve the Los Angeles community by funding charitable programs including the Urban Youth Golf Program, Safe Passage Tennis, Riordan Volunteer Leadership Program, Foster Family Picnic and the Los Angeles Watts Summer Games. The 2006 Nissan Open raised a total of $1.7 million.
KeyÆs president, Lief Morin, said, ôThe community benefits that come out of the Nissan Open are outstanding and afford Key a great opportunity to expand on our practice of giving back to our local community. We are very excited to be back as a sponsor for a second year. This event follows on the heels of a long list of charitable and community activities in which our employees have participated such as support for the Los Angeles Unified School District, area youth sports programs, and most recently a project called æHabitat for Humanity in Musicians VillageÆ in the New Orleans 9th ward district assisting victims of Hurricane Katrina.ö
Morin founded Key Information Systems in 1999. He has led the firm from a startup organization to its current position as an IBM Premier Business Partner, Microsoft Certified Partner and AVNET Premier Business Partner. With one of the most knowledgeable and best trained teams in the industry, Key provides a broad range of technology solutions from four offices in California and Arizona. The firm was honored as 46th on Inc. MagazineÆs 500 Fastest Growing Privately Held Companies list in 2002 and ranked as the number-one fastest growing company in 2002 by the Los Angeles Business Journal. IBM awarded Key its Beacon Award in 2002 and its Business Partner Leadership Award in 2004. In 2006, it was ranked among the areaÆs fastest growing privately held companies by both the Los Angeles Business Journal and the San Fernando Valley Business Journal. Also in 2006, Key received a Fast Track Revenue Growth Challenge Award from IBM and the Top Partner Award for the Western region from AVNET.
The Nissan Open promises to have many of the leading players in the world ranking. Last year, Rory Sabbatini won the Nissan Open to bring home the $918,000 first-place purse. Many of the greatest names in professional golf have been crowned Champion at the event since its inception in 1926, when it was conceived by the Los Angeles Junior Chamber of Commerce. Past Nissan Open champions include Sam Snead (1945, score 283), Byron Nelson (1946, score 284), Ben Hogan (1948, score 275), Arnold Palmer (1963, score 274), Billy Casper (1968, score 274), Tom Watson (1980, score 276), Johnny Miller (1981, score 270), Fred Couples (1992, score 269), Craig Stadler (1996, score 278), Nick Faldo (1997, score 272) and Ernie Els (1999, score 272).
For more information about how to participate with Key as a co-sponsor for the Nissan Open, contact Pete Elliot, director of marketing, Key Information Systems, Inc., 27100 Oxnard St., Suite 250, Woodland Hills, CA 91367, USA, email
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. In 2005, the PGA TOUR had 48 official events offering more than $250 million in prize money in addition to 11 unofficial events. The mission of the PGA TOUR is to expand domestically and internationally so as to substantially increase player financial benefits while maintaining its commitment to the integrity of the game. The 2005 PGA TOUR is played in 22 states plus Canada, Scotland and Portugal, with Mexico the next planned venue. Major championships include Masters Tournament, the U.S. Open, the British Open and PGA Championship. In addition to providing competitive opportunities for its membership, PGA TOUR events also generate revenue for charitable causes in their communities. PGA TOUR, Champions Tour and Nationwide Tour events have donated more than $900 million to charity since 1938 and are expected to reach the $1-billion figure by 2006. The current PGA TOUR Commissioner is Timothy W. Finchem, holding the office since June 1, 1994. PGA TOUR Headquarters is located at 112 PGA TOUR Boulevard, Ponte Vedra Beach, Florida 32082. Telephone: 904-285-3700. Visit their website at www.pgatour.com.
About the Los Angeles Junior Chamber of Commerce
The mission of the Los Angeles Junior Chamber of Commerce (LAJCC) is to serve the community by providing innovative projects and programs which benefit at-risk youth. The LAJCC achieves its mission through the volunteer efforts of its membership of young professionals. LAJCC programs serve 15,000 youth annually and provide athletic, arts and educational opportunities which encourage integrity and self-esteem. Sports programs include: L.A. Watts Summer Games, Safe Passage Tennis Program, and Urban Youth Golf Program. Community service projects include: Ready To Learn Literacy Project, Foster Family Picnic, and ChildrenÆs Hospital Art Project. The LAJCC Foundation supports youth seeking higher education and awards more than $50,000 in scholarships annually. For further information, visit www.lajcc.org.
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