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IBM Marketing Cloud Adds New Packages

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IBM Marketing Cloud’s new packages offer sophisticated digital marketing features at lower volumes and increase entitlements for currently available packages.

 

IBM® Marketing Cloud Essentials and IBM Marketing Cloud B2B Essentials deliver sophisticated digital marketing capabilities at volumes to meet the needs of midmarket organizations. New onsite training packages are now available, as well as related offerings from IBM Silverpop Engage®, and increases to package entitlements to help marketers more effectively take advantage of new product capabilities.

 

IBM Marketing Cloud Essentials and IBM Marketing Cloud B2B Essentials

New IBM Marketing Cloud Essentials packages bring the features of IBM Marketing Cloud to the midmarket organization with a full-featured package that includes Journey Designer, Email Insights, and Universal Behavior Exchange. Organizations can purchase additional transaction volumes as well as related products, such as Social Audiences, to meet their specific needs.

 

IBM Marketing Cloud Standard and IBM Marketing Cloud B2B Standard

Entitlements for IBM Marketing Cloud Standard and IBM Marketing Cloud B2B Standard packages now include additional environments, authorized users, and active programs. IBM Marketing Cloud Standard adds the scoring model and IBM Marketing Cloud B2B Standard adds additional scoring models.

 

IBM Marketing Cloud Enterprise and IBM Marketing Cloud B2B Enterprise

Entitlements for IBM Marketing Cloud Enterprise and IBM Marketing Cloud B2B Enterprise packages now include additional environments and authorized users.

 

Find out more here.

 

 

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