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IBM Digital Analytics for On Premises, a Web Analytics Product to Satisfy Digital Analytics Needs

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IBM Digital Analytics for On Premises is the core, web analytics software component of the Digital Analytics Accelerator solution. The software is sold as part of the solution, which includes:

  • IBM Digital Analytics for On Premises software bundle installed on high-performance, IBM System x application servers
  • IBM PureData System for Analytics data warehouse appliance, powered by Netezza technology

 

Digital Analytics for On Premises V1.0 offers the following capabilities to solution users:

  • Comprehensive and flexible reporting: Enables configuration of digital analytics dashboards, reports,  and performance metrics to fit the needs of any business by combining out-of-box and custom reporting dimensions, data filters, and metric  calculations.
  • Role-based user interface: Adapts to different user types to enable self-service access to any dashboard or report, from personalized metrics to advanced ad-hoc, visitor-level analysis.
  • Individual visitor-level data that  is always available: Data at the most atomic level is always available for drill-down, ad-hoc analysis, and auditing of metrics. There is no need to  buy additional product modules.
  • Open data architecture: It is  designed as a single application with an open data architecture to provide a strong core for data extension and integration with other complementary technology partners and marketing solutions.
  • Operational dashboards and management controls for administrators: Effectively serves a large number of enterprise users.
  • Horizontal scaling design that includes load balancing capabilities: Enables the system to retain quick response times to support large numbers of simultaneous, web analytics users.
  • Metadata store that is based on IBM DB2® database software: Reliably stores configuration settings that Digital Analytics for On Premises needs for its operation.
  • IBM Enterprise Marketing Management suite integration: Individual visitors or segments can be selected for immediate inclusion in outbound or inbound marketing campaigns and programs.

 

Find out more here.

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service.

For more information, visit: www.ibm.com.

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