This book provides a detailed look at the challenges and opportunities of marketplaces, especially those dealing with KIAs. As a compendium of marketplace functions, including monetization models and analysis of specific marketplace players, the contents of this book will be beneficial for industry practitioners, researchers, and business executives.
The topics discussed include:
Description of a broad spectrum of KIA products and their emerging market value
Challenges in managing the KIA marketplaces
Technology trends that support marketplace business
The socio-economic impact of digital marketplaces
