Touchtone Corporation has announced availability of Wintouch 7.2 with features that include a new database design tool, templates with PDF generation and improved reporting, new platform for custom applications, and an enhanced workflow that sends alerts via text message or text-to-speech. In addition, Wintouch is now accessible from popular smartphones such as Apple iPhone, RIM BlackBerry, and Palm Pre.

Wintouch Mobile—iPhone, BlackBerry and other smartphone users can now enjoy access to the same enterprise data while maintaining nearly the same functions available to the desktop version. The Wintouch smartphone user interface is highly customizable; administrators can pick and choose the most critical information and pertinent functions to enable on these devices. Users will login with their existing Wintouch credentials and the access can be via SSL encrypted secured transmission.

Critical Alerts: Text Message and Text-to-Speech—The enhanced Wintouch workflow enables businesses to send personalized text messages, with merged in enterprise data, to customer and partner contacts as well as to field personnel. In addition, a text-to-speech feature calls any telephone with a customized voice message.

New Database Design Tool—Empowers Wintouch administrators to expand or modify the Wintouch database with only a few minutes of downtime. This tool simplifies the deployment of new applications and modules in Wintouch, at the same time enriching its search engine with the added database tables and fields.

New Platform—Extends Wintouch to deploy custom applications. The new entities can have multiple levels and complex structures. Some example usage of this facility includes; campaigns and events, surveys, price lists, and knowledge base libraries.

Templates & Reporting—These functions are enhanced. For example, a quote or a sample order with static text, graphics, data from a profile and selected detail records can easily be generated and then printed, emailed or saved as a PDF document.

About Wintouch CRM

Wintouch CRM is a Java-based application easily accessible from virtually anywhere with a standard Web browser. The Wintouch client utilizes a zero-administration Java applet or application. Server updates are automated though a quick and simple process. Wintouch is a complete CRM solution for IBM System i customers offering device-independent automation for sales and service and custom applications. Wintouch features a drag-and-drop UI design tool. Integrated 5250 terminal emulation allows users to seamlessly access existing iSeries applications. Full integration with ERP and supply chain iSeries applications allow Wintouch to remain the best CRM solution for the System i platform, according to the company. “Wintouch 7.2 gives customers an edge over their competition by improving sales and service processes and by giving them a clear understanding of their clients and markets”, said John Parpala, Wintouch Project Manager for Touchtone Corporation. “At Touchtone, our close relationship with our user community enables us to develop enhancements that solve real world “issues” before they become real world problems.” Touchtone will continue to strive to meet the CRM needs of the System i community.

Companies want to retain valued customers at any time, but especially in a tough economy. That means reacting to customer needs quickly and effectively. To build strong customer relationships and drive sales while avoiding costly duplication of staff efforts, companies must ensure that any employee dealing directly with customers and prospects has access to all past contacts with the account.

A customer relationship management (CRM) solution can help achieve these goals by tracking phone calls, email and sales calls to give customer-facing employees the knowledge and insight they need. When implementing a CRM solution, however, integration to back-end business applications is critical to success. Otherwise, the CRM solution can become simply a data silo, making it difficult for the organization to realize the full benefits of the solution. At the same time, integrating applications from multiple vendors can be time-consuming and costly.

Midsize businesses require solutions that can keep those integration costs down. Touchtone Corporation addresses these challenges for the midmarket with the Wintouch CRM solution. Wintouch is designed to help organizations improve customer satisfaction and increase profitability while decreasing costs through pre-integration with the IBM® i platform.